Brand Identity and Brand Building are the two most important concepts that make a brand what it is. The consumer perspective of your business in your brand identity. Brand identity ranges from the name to the tagline of even the logo of your website. Brand building brings out the values that the company believes in.This is the appeal factor that the customers are looking for to remember a brand.
Key things you need to know about achieving brand identity –
- Knowing your audience - to know what will sell, you have to first identify who are selling it to.The first step to achieving
brand identity is identifying your target audience. You also have to identify your target groups to ensure better reach. One
that is done you can easily address their unique needs.
There are two types of business goals one is the short tea and the other being long term goals. Both are equally important
and before setting to establish brand identity and image that is important.
Once the audience and the goals are set the next milestone is creating a brand persona. Here you have to put forth what
who brand stands for and why is it different from other similar ones.
Then comes the key message after which promotion can take place. This is what your audience walks away with. What stays
with them long after they have seen an image of your brand.
There are certain agents that foster you brand identity and help you ‘brand” your brand. We at The Parfait Group do exactly
that we take your brand to a different level and help it reach the zenith. These factors are necessary to bring forth your
brand to the forefront.
Here is what we do -
- We in position your brand through proper channelized Public Relations activities. This in turn help you create a brand image
Content is King in today’s world we help you elevate your brand image with a proper string of articles, blogs, white paper
and other content rich resources.
Social presence is of utmost importance, we help in circulating and make a robust social media presence. We help you attain
your website traffic goals and get you, new customers.
Search Engine Optimization is the key to improve ranking on search engines like Google. We ensure that we use the right
keywords and phrases to get you on the top of your game.